KOAL Industrial Filter, Inc. incorporated in 2009 and in the beginning, their business was strictly on-site preventative maintenance servicing for heavy equipment in the construction, waste management and mining industries. In 2010, they started to become aware of issues their clients were facing when they tried to purchase filters for equipment, which lead to a loss of production time and needless expenditures. As a result, KOAL decided to make some changes which included expanding their product offerings by becoming distributors for Baldwin and Donaldson, and creating the KOAL PM Kit, which helps the customer bundle and transport filters to the field with more ease.

When KOAL approached Good Dog/Bad Dog Creative Design, they were looking to merge the preventative maintenance division of the company (named KOAL) with the product division (named KINGS) and create a single company identity. After brainstorming a few options, we decided their brand was stronger under the KOAL name and we would incorporate the idea of their other division, Kings, by using a graphic of a crown within the logo. The client also requested the logo have a vintage feel. The following is what we came up with:

With the logo having such an interesting shape, and us always trying to think outside of the box, we asked the client to consider a custom die-cut for their business cards. We’re grateful they agreed to move forward with our idea, and as a result we created a distinctive business card that, according to the client, has turned a few heads as they hand them out.

In 2011, KOAL has continued to expand their product offerings and is looking to move into new industries such as heavy marine and industrial power generation. We look forward to continuing our relationship with KOAL by helping them to expand their brand and improve their online presence through an e-commerce website coming later this year or early 2012.

Tags: business card, creative business card, die cut business card, die cut business cards, Koal, unique business card