While working on our client ADC’s website, I ran across this interesting logo for the 2011 Meat Conference. I recognized the typeface (Rosewood) used in this identity – however, upon further inspection I realized the detailing had been transformed into the more appropriate image of a fork! I thought, “How clever!” This has inspired me to spend more time experimenting and trying to tweak typefaces to make them more unique to the project they are used in. I encourage other designers to try this as well because small details like these can make or break your design.