MIT Media Lab Identity, 2011 from readyletsgo on Vimeo.

MIT takes logo design to a whole new level! Based on an algorithm, this logo has 40,000 possible variations to be used by individual students, faculty and staff. The logo can be applied to everything from websites to business cards to t-shirts. And even though there are 40,000 variations of the design, it is easily recognizable through the shapes and colors.